Most Helpful Girl
I think it's a case to case basis. I have a girlfriend who is incredibly shallow to the point where she won't date a guy she likes just because he doesn't look the part but I also know a bunch of girls who date guys that really aren't all that good looking although they are extremely beautiful themselves. Same for the men I know.
Most Helpful Guy
both gender can be shallow, but I think women are much more shallow when it comes to looks.