Most Helpful Guys
A player will be after many girls the vast majority of the time, and he will be Friend Zoned by many - but he will usually keep at them knowing that one of them will probably give in - even if 20 others don't that month.
Players understand that it's a numbers game - and the way to ensure success is to go after large numbers of girls, and to not be phased by the ones who reject him because some will eventually change their minds.
Most Helpful Girl
They will just move on to easier prey. Players are constantly looking for targets. They might circle back to you and try to get in your pants again though when they experience a shortage of prospects. At least that's been my experience with them.