My Husband is too affectionate?

I feel like my husband is being too extra, like at first when we got married of course we both would be all over each other but it’s been now couple years since we been married and I feel like his too affectionate, like It can be while we are shopping or hanging out he will out of no where rub my shoulder or back or butt area or start kissing my neck or what not. And I will tell him nicely to chill out and he just continues it sometimes makes me uncomfortable but is there a way to tell him nicely so he understands or some men are just this way? Like even if I am dressing up in the morning for example and I I’m putting on my bra he will play around with the bra etc little stuff like that and I don’t know how to tell him to leave me alone nicely
My Husband is too affectionate?
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