Is friendzoning really a bad thing?

So to start off YES rejection sucks, boy or girl it sucks.

With men (since it's what I have experience in) I've rejected (surprise surprise someone's found me attractive) it seems as a coping mechanism of rejection, as in I didn't reject them I friendzoned them as that makes it better.

In terms of a friend asking to date and saying no, firstly that hurts us more than It hurts you and secondly, is it not worth trying to be friends again after if you feel comfortable moving past that?
Is friendzoning really a bad thing?
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