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I agree. Superficial girls usually attract a lot of guys. If men didn't like it we wouldn't try to look that way.
Ok. Ok. but do you think one that is.. ever grows out of it?
If the girl is already superficial/materialistic and quite set on it, then it will probably take much longer, if ever. I know girls like that. It doesn't look like they are going to change. They grew up in the lap of luxury and they expect the same thing(s) as adults without having to work for it.