How do small businesses cut shipping costs?

ilikewriting
I asked ups and they said that to ship just a 6’ by 10’ bubble mailer that weighs like a pound or two, it would cost like 10-15 dollars. Just the PRODUCT I’m selling costs that much. It feels like overcharging to make a future customer of mine pay so much, when other businesses somehow manage to have way lower shipping costs. What should I do?
How do small businesses cut shipping costs?
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