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I prefer Burger King. BK's fries has a thicker cut, which generally lets them keep there heat in more which prevents them from becoming cold too fast. BK's burgers also have a grilled flavor that is very tasty.
McDonald's also has some strong points, such as their fries almost always being nice and salty, but they get colder much faster. Also McDonald's burgers to me aren't nearly as flavorful and can have a funky taste sometimes.1