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These days it's mostly children and teens. There was a period in the late 90's where particularly the WWE became a bit more adult orientated to compete with another wrestling company at the time called WCW.
WCW had a bad guy version of Hulk Hogan called "Hollywood" Hogan and the popularity of that among people who had grown up as kids watching him as a good guy kept them watching as he became more like a cool bad guy street gang leader.
So WWE became pretty much R rated for a bit.
It made them popular enough but they had to tone it down because it became seen as a bad influence on kids so now it is very kid friendly again and quite boring for adults.
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