As far as I know, more white men do pilates. Actually, the companies that manufacture pilates equipment are probably men too. So literally the pilates industry is supplied by white men, and mostly white women. So why are they marketing to black men? There has to be something to it, its not a coincidence. That one ad probably took a year to plan, and they knew every piece of that ad and its purpose
What is the purpose of reaching black men as a target market, when they are not the ones in demand of your product? When they are not the ones supplying your income, why do you continue to market to them?
Most Helpful Girl
Pilates requires machines?
A person can spend $1000's on Pilates?
I think you have bigger things to worry about then why they hired a black actor for the ad.
That being said.
Maybe, they view the black man as an as of yet, untapped market?
Maybe their research shows women who do pilates, like black men. or maybe, just men with good bodies
Maybe, he was actually bi-racial, and your mind made him black.1
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