Most Helpful Guy
If it's being done as an enjoyable hobby, no problem. It's a pretty artistic hobby, kinda like drawing. If someone's doing it because they believe they look ugly without a mask, though, that itself is pretty psychologically unhealthy. Not telling people what to do, but majority of girls (maybe a few questionable guys ^^ *cough*) look fine without makeup unless some sort of disaster happened to their face, which some unconfident makeup users refuse to believe.2
Most Helpful Girl
We do it because it IS important. Or rather, society as a whole has decided it is important. And yes, in a way, it is insecurity, but it's an insecurity that's being carefully nurtured and cultivated by people who make money off of it.
Very few people like to be told that they're ugly, or losers, or not good enough, and the fashion and beauty industry makes millions by telling women that they're not pretty enough -- usually not directly, but more like in a "you would look so great if you just highlighted your cheeks a little more, if you used a nice mascara and lipstick, if you wore a shorter skirt..."5
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