Most Helpful Girl
A lot of men in the media already wear makeup and have a whole makeup team behind them in fact. It typically goes unnoticed, though. However, when they are making public appearances, doing a movie, a music video, performing, etc... They have on concealer, some foundation, some setting powder, and even lipstick sometimes.
However, like you said, it does depend on the individual. If you wanna wear makeup.. go for it!