Most Helpful Guy
I thinks it depends from person to person. Some suits makeup very well, some looks better without it and some people suits both equal good. But usually no makeup and the no-makeup makeup look looks the best. The professional makeup some celebrities wears also might look good. But too much makeup don't look good in my opinion. The typically Instagram look is too much for my taste.
No makeup (left) and the no makeup makeup look (right)
The professional celebrity look
The typically Instagram look
Most Helpful Girl
Makeup = foundation, concealer, and bunch more stuff = occasions/ now and then (family picture day/week, wedding, parties, etc)
That's how I do it.
No makeup = no makeup at all to some lipstick or eyeliner = normal days.