Most Helpful Guy
It's a tool to compliment your features, in my opinion. Some girls know how to use it and others don't. The ones who misuse it seem to apply it with excess and change how they look entirely in the process, or highlight their worse features instead.
Of course, I shouldn't forget to mention the makeup artists, who are truly just that - ARTISTS, who manage to use makeup to make a person look like almost literally anything they want. However, I think it is unrealistic to have a professional team prep you up like that everyday.
Short answer: I don't demand/expect it, but I can appreciate it when it is applied well and with delicacy. : )