Why is my dark brown hair turning light brown/dark blonde when im in the sun?

Whenever i go out in the sun and its facing my hair. My hair just gets these golden light highlights. What do i call my hair color?

Updates:
So what should i refer to my hair as? Blonde or brown

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  • It's being sun bleached. Nothing you can do besides not going outside.

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    • So what should i refer to my hair as? Blonde or brown

    • Sort of depends on the colour. You can't tell the difference between brown and blond?

  • sun bleached

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