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But wouldn't companies get more income if they keep the product instead of discontinuing it?
a popular product has a tendency to lower its profits over time, it can be months or years, but it will eventually lower.while having neve products that create excitement, can bring better initial sales more often... so in the long run, it's better to have more attractive products, that long standing popular ones.This is also because of the market, it is makeup, a lot of the people who use these products want new and different and to try more, not to stick to the same look for months or years, every season in the year is a new chance to try somethign exciting and new, no?
It happens pretty often with any makeup brand or skincare brand.
My guess is new and improved product. Also, the illusion of choice