when I wear makeup I look like me with some crap on my face. I thought maybe I was doing it wrong so I watched some youtube beauty videos and it still looked bad. I asked my girls to help because they know what they're doing but even they couldn't make it look good.
Most Helpful Girl
Because everyone has a different face. Some naturally have a face that works well with most styles of makeup. It also depends on application, badly applied makeup is worse than no makeup at all. Also are you using products that are appropriate for your skin type? Like liquid foundation for dry skin type, powder for normal or oily skin type? Cream type foundation is good for any type except dry skin. Also, have you been color matched by a makeup artist? You need to know your skin's undertones and not have the makeup clash with them. Lastly, you need quality makeup which generally means higher end brands like those at sephora. However there are great deals on handmade makeup on etsy, just have to do more research about reviews of the brand before buying.
But one makeup style I have found makes everyone look hotter is the modern gyaru look. If you google it ignore the overly tanned girls with panda eyes. Look for the girls with beautiful dark eye makeup making them look like dolls. One great tutorial I found was an anime/dolly gyaru eye look by chichiyaz on YouTube. It is a more toned down look that looks great with some small false lashes like urban decay's instaglam. When you get more comfortable you can work up to looks like this link