Why are girls attracted to personality, character, confidence, non-physical attributes more than looks? why?

IHateBeingaMan
Many people argue, it seems to be commonly accepted in life, society, that girls are not as visual as guys when it comes to attraction with the opposite sex, girls don't place as much as a high emphasis on looks, appearences as much as guys do, if it is true, then why is that?
Why are girls attracted to personality, character, confidence, non-physical attributes more than looks? why?
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