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Women lie more often to men. Women lie to others. Women lie to themselves. Women lie when there is no reason to. Women will even lie about lying. That is why most women don't know what they want, and why men have a hard time understanding women. Once you learn women are as shallow as men, but refuse to admit it, understanding women becomes a lot easier.
Study after study kept making men look worse than women because the women were lying, and the men were being honest. Anytime researchers even put a fake lie detector on the men and women, the men would continue to answer about the same. The women on the other hand, fearing they would be caught by what they thought was a real lie detector, finally ended up with answers that resemble the same answers the men gave. These experiments have shown that women are far more likely to lie than men.