Most Helpful Guy
It is makeup, but they like the idea that the are pretty enough to not need much makeup to look good. That is why they don't want to count it as makeup.
Most Helpful Girl
Do you buy foundation in the makeup section? If the answer is yes, then it's makeup. There's no such thing as it "counts" or it doesn't. Anything that covers pimples, is makeup. Anything you put on your face at all is makeup. Sounds like your friend doesn't wanna admit she wears a lot of makeup.