Guys, why do you pretend to like, or flirt with, girls you don't like in order to get the attention of the girl you actually like? Does this work?

Anonymous
A good guy friend explained that he does this. Why? How is the target girl supposed to guess that all this is being done to make her jealous? Why wouldn't she just think you are into the other girls? If a guy keeps telling me he's hot for x or would totally date y, I'm not going to think, hey he's trying to make me jealous because he's obviously secretly into me!

How ow does this ever work? Wouldn't it be easier to flirt with the target girl instead? I don't get guys!
Guys, why do you pretend to like, or flirt with, girls you don't like in order to get the attention of the girl you actually like? Does this work?
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