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I did that a lot in my early 20s, before I found my balls. I would avoid eye contact like it was the plague. I would be rude or aloof towards girls I was attracted to--which, ironically, kinda made a lot of them like me. Kind of overcompensating. Attempting to hide my attraction by doing the exact opposite. I didn't want to be with anyone.
Side story: One girl actually broke through. She was just so fucking hot. 9/10, maybe 10/10. She had the best ass I've ever seen, and always wore tight yoga pants. So I couldn't help but steal looks from time to time, even though I tried not to--I tried really hard. But she kept being really playful and woke up the puppy in me. She would throw food at me, giggling, then literally chasing me, and I would run away: an unwilling smile taking over my face as I hopped back and forth trying to avoid her touch.
The fact that she was so ridiculously supermodel-level hot was a big thing, but her being so playful really just got me. She asked me out several times, and I kept up my defenses for a year. Until finally I broke down and agreed to go on a date with her.
Why would he hide it? Maybe he really doesn’t like you