Why would he want to make me think he cares if he really doesn't?

We have been dating for 7 years he leads me to believe he cares with sweet cards and doing different very sweet things but he is active on dating sites and has been dating other women ..He keeps throwing crumbs to try and make me believe he really cares could it be he just wants to keep me hanging on until he finds someone else ? For instance on Valentine's day he gave me 3 red roses and said one for me one for him and one for us and the card was so romantic .. I just don't understand why don't he just go on instead of keeping me hanging
Why would he want to make me think he cares if he really doesn't?
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