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https://www.yahoo.com/news/south-asian-eateries-u-distinguishing-151100750.html
South Asian eateries in U. S. distinguishing cuisine from 'Indian food' umbrella

Chicken tikka masala is one of the quintessentially Indian dishes — "Indian" in the way much of America understands the cuisine — that the Bangladeshi founders of Korai Kitchen vowed not to serve when it opened in Jersey City in 2018.

In fact, the owners have taken pains to distinguish their fare from Indian cuisine typically encountered in restaurants here, resolutely branding themselves with the #NoChickenTikkaMasala tag. And Korai Kitchen is among a small but growing number of South Asian eateries in the West seeking to pry away from the broad umbrella that is “Indian food," looking to be distinguished and savored in their own, distinct flavors.
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