Why did she act like she cared but didn't?

Anonymous
long story short, I was friends with a girl for a few years and it was flirty, we didn't want to take it further but when we finally met in person things changed, we started to hug, hold hands and even said things indicating we were serious..
then out of no where she wants to stop speaking at all and blocks me saying we were only ever friends but we acted like we were a lot more than friends with sexual conversations and being cozy in person … it was more romantic than anything.. there was nothing sexual but we were acting like a couple.
why would she suddenly act like none of it ever happened and so easily cut off a close friend?
Why did she act like she cared but didn't?
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