How to help convince/show my boyfriend that he is more attractive than he thinks he is?

SoccerDiva
My boyfriend is 5'11, has a very athletic build and has muscles and abs even though he really doesn't do anything. He is very attractive, however he is always commenting on how he isn't if I call him sexy or hot or attractive. How to I make him understand that yes he is attractive even if he doesn't think he is.

When we go out he always have girls checking him out, but he still doesn't think he's that attractive.
How to help convince/show my boyfriend that he is more attractive than he thinks he is?
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