Why didn't he follow me back?

I have had a crush on this guy for some time now and I thought he reciprocated my feelings even though we've never spoken. he's just shown some signs of interest (staring A LOT and not looking away from eye contact + from his friends, coming near me A LOT so we're almost touching, a very thick tension whenever we're together). we haven't initiated contact in any way since I'm very shy and I'm guessing he might be too. I followed him on Instagram only to have him just accept it and not follow me back. I'm confused? he has followed my friends back but not me? is this a kind of game he's playing like hard to get? or was it all in my head even though I'm sure it wasn't. I feel pretty shit cos now I feel stupid and I hate getting rejected. embarrassed.
Why didn't he follow me back?
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