Getting too comfortable?

So I’ve been with my boyfriend 3 years and at the start for the relationship he was very loving and caring, always compliments me, wanting to hold my hand out in public just overall telling me how he feels all the time. Now he doesn’t do any of that so much. I can’t remember the last time he complimented me or even said lovingly words to me anymore which makes me feel a bit unwanted and not appreciated as I used to feel. I feel like he’s got too comfortable and not making any effort as he used to which is kinda a bummer for me as I still try and make an effort. What do I do? I hate telling someone to treat me how they should.
Getting too comfortable?
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