Guy's Behavior

He flirts then he acts as if he had said nothing?

Anonymous
I've been bestfriends with this guy for more than a year, most of that time I liked him so much but for the past 6 months he was being SO sweet and flirty with me but then when I confronted him he ignored the topic completely and he would change the subject. So I told him we should stop talking cause it's not healthy he begged me to stay but then again when I told him that I liked him and the way he treated me was to blame for that he ignored this part of the conversation. What is happening? Why is he acting that way?
He flirts then he acts as if he had said nothing?
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