Why is this such a hard concept for guys to understand?

Why is this such a hard concept for guys to understand?
Any guy I get involved with i tell them as long as they are upfront with me we won't have a problem. If you aren't feeling this anymore then just say it and we'll be cool. Like 1 guy has been able to do this. I just ask for them to be straight with me and I will always do the same for them. But why don't they seem to grasp this?
Why is this such a hard concept for guys to understand?
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