Most Helpful Girls
These are just personal preferences. Everyone has different tastes and it just so happens to be that being tan is attractive because it signifies that you are outdoorsy and active.
I think being "attractive" is so subjective that you can't make generalisations like that. Sexual attraction is so varied that who know what is going to push your buttons.
Most Helpful Guys
it really tends to depend on cultures and geography. in the US there seems to be a belief that in white people tan is attractive but most dark skinned people aren't trying to have darker skin
in southeast asia the standard of beauty was definitely not to be tan as it was a sign of affluence that you worked indoors as opposed to being an outdoor laborer
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A light tan looks healthy.
Doing stuff outside is good for your health. Physical activity + Vitamin D.
That said, different tones look different on different people. Some girls look hot pale.