In our society, what is rare and hard to obtain is valuable and we apply this not only to people and relationships but also to objects. For example, gold is a crappy metal but is worth a lot because it is so rare in the world. Same concept applies when it comes to an attractive men vs women.
In an OKCupid study it was found that 80% of the women found men to be below average in attractiveness. While men tended to grade women more fairly and forgiving on looks and the distribution for attractiveness was even out more evenly.
The reason for this all ties into men and women's biology. Women have more estrogen in them which makes them horny for specific features. While men have testosterone in them which in general increases their urge for sex and makes them less fussy about a particular feature. And we can actually see this play out as people get older. Women get older they become less picky about men and part of this is due to the dropping in estrogen and increase in test. Men tend to become more picky due to the dropping in test and increase in estrogen (yes men produce this).
Features women find in men that is physically attractive
Women's physical attraction to men is heavily tied to bone structure and already predetermine set genetic traits such as height, face, broad shoulders, and race. So male's physical attraction for women is very specific and often in built; your either born hot or your not unless of course you undergo surgery.
1. Face (MOST IMPORTANT)
Women are attracted to specific facial features which signify high testosterone and this includes chiseled jaw, and sharp facial features. And there was actual an old question which ask women and men to list their dream SO and women posted guys who all had these features. And recently in some of the featured mytakes of male eye candy on the front page you can see the ones chosen by women all have these features too.
2. Height (second most important)
Your height is a genetic trait determine from birth. What determines you grow into a tall man or a short/average height is when your metaphyseal plates closes. If they close early (sorry brah your short), if they close later then you'll be tall. On average the plates close completely by around age 24-25 for most people.
3. Broad shoulders
This is determine by a your clavicle. If you have wide clavicle you will have potential for wide,broad shoulders. If your clavicle is genetically determine to be smaller then women will consider you less attractive than someone who does.
Now race is a touchy subject and while both men and women can be anal about it, i find men are more willing to set aside race when it comes to ONS, and casual dating. While women tend to keep their standards even for this. Race is important to women more so than men because it's linked to social status. Women are hypergamous and care about status a lot more than men and will turn down a good looking man on basis of race alone.
5. Nice body (least attractive)
A nice body can score you points but not so much as you'd think. Women will find a male who has a nice face, and is tall more appealing than a male of average height/face who busted his butt off in the gym to get a nice body.
So this guy:
Will do better than this guy:
And even when it comes to getting the body above it takes a hell of a lot for guys to obtain that. This includes, cutting, bulking, watching your diet, dedicating yourself to the gym religious and lifting heavy weights that could damage and fuck you up when your older.
So to summarize male physical attraction when it comes to women is heavily influence by bone structure in your body and genetically determine traits you get from birth. You might be wondering, why not use makeup to increase your attractiveness? The reason is makeup is feminine and women like masculine features also unless it's use to hide scars makeup isn't going to do jack shit because women again care about something that is skin deep (bones).
Features men find attractive in women and why attractive women are cheaper
1. Face (Top priority for men)
Now face is important for men just like it is for women but unlike men who are kind of screwed on their face women have something called MAKEUP. Makeup is like magic and can turn even the most average/below average and sometimes ugly girl into a beauty queen with the right application.
It even works wonders for men.
2. Big boobs - Ties in with babies
Men like breast not overly fake breast but natural big breast that are well per portion to a woman's body. Women can get this by either going under the knife (which is socially accepted) or wearing push up bras which exhibit giving the appearance of big breast.
3. Hour glass figure with wide hips - related to child birth
This is also for women to mimic and obtain either by actively working out or what more women are doing today is wearing corsets with their outfit to make themselves have this figure.
4. Shapely nice butt.
Many women can get this through butt implants, squatting exercise, wearing yoga pants or denim jeans and even butt pads.
5. Nice female body
Unlike men the standards male have for women on this isn't that high. It requires dedication to the gym and watching what you eat but the standards on the physical demands you have to put your body through are far less. Most men would be satisfied with a body like above which requires light weights, cardio and watching what you eat for the most part.
So to summarize. Attractive women are plentiful and cheap because women have all the resources available and means to increase their physical attraction. And men overall standards for beauty are lower than women. For things men are not compromising (weight), women can actively control and change that about themselves. While an attractive man is rare because women's physical attraction for men are based on genetic in built traits that they have from birth and a heavy placement on that is towards a male's bone structure.