Suddenly acting distant?

Good afternoon,

So my male friend and I have become very close. We live far away from each other so can only really communicate via social media/text for now.

He seemed very interested in me and keen on me going to visit him. Then the last couple of days he’s been acting distant, taking a while to respond or ignoring me. I saw he liked a post on instagram that said about holding on affection to avoid looking annoying or clingy.

I don’t know what to do. I feel like I should just move on. But each time I go to do that I get a nice message from him and we chat a lot. Then the cycle repeats.
Suddenly acting distant?
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