Why are people, especially women, so attracted to ego (aka "confidence") in others?

I seriously don't get it. To me, someone who has a high opinion is the biggest annoyance ever. I can't STAND people like that! They annoy me to no end. So why do seemingly most people - I'd guess 60% of men and 99% of women - seem so attracted to people who think they are so amazing? Why are they attracted to ego? (Many women don't seem to like that word, so call it "confidence" if you prefer.)

I am open to serious and genuine conversations here. I'm willing to talk about it.
Why are people, especially women, so attracted to ego (aka "confidence") in others?
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