As most of you are aware, men and women use different reproductive strategies. As some of you may be aware, the meaning of life, at least in its design: as genetic expression, is to reproduce and to maintain. One could therefore argue that this is the meaning of life but I digress.
Essentially, men want quantity, which is one of the reasons why men are keen on what you could call superficial (or obvious) features, such as youth, beauty, big boobs, big asses (which all supposedly indicators of good breeding material, symmetrical faces indicate good genetics, youth indicates higher fertility, big boobs alludes to the ability to feed the offspring, wide hips indicate less natal complications). Going on such superficial traits, the decision can be quickly made, which is essential if your goal is quantity.
If you're wondering why quantity, it's because they can. Theoretically a man could impregnate several hundred women a year, a thousand or more even and assuming they all survived that would result in 100s of offspring. Women on the other hand are usually limited to having about 1 per year, maybe up to 9 as in those rarely documented cases of nonuplets.
This of course aligns the selective power to the women as their "goods" are in higher demand and therefore a female's decision process has to be more distinctive and her strategy is thus quality. While once again physical attractiveness is a factor, they do not discriminate as much against age, as males stay fertile longer and older males tend to have more of the traits they look for which are: Power, money and connections. These are important as these are traits that are considered successful in our society. Connections are particularly important as that shows her that he is capable of forming lasting bonds, as a female would want her mate to be involved in the childrearing. Instinctively they may know that these successful traits are not entirely genetic, but cultural and if he would help raise the offspring he could pass on his particular set of values which in turn would lead to successful children.
However, for the alpha males in question, with their high demand, it wouldn't suit their strategy to be locked down to one woman so their incentive would be to fuck all the women they can without forming lasting relations. Not exactly the most efficient allocation of "resources", even though it would be the best allocation of genetics (in a time where cultural evolution has long overtaken genetic evolution).
There would be some other unwanted effects as it would come with all sorts of strife with the eternally fuckless resenting such a system, and this is where the marriage compromise comes in. Through the establishing of sexual exclusivity contracts more people get more of what they want.
This of course leads to cheating, for men will still want to fuck as many as they can, and women will still want to fuck the alphas.
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