Why do you think it is that some people don't understand that attractiveness is not actually subjective?

Thatsamazing
Attractiveness is objective, not subjective. Other than minor details like what kind of hair color you may like or fingernail length or something.

Sociological studies have been done for decades on the nature of human attraction that have proven that the overwhelming supermajority of people find very similar facial shapes and body figures attractive, and their opposites unattractive. Attractive qualities include: slimness of face and figure (as in lower body fat as opposed to higher body fat); symmetry of face and figure; generally more petite noses with straight bridges as opposed to larger ones or ones without straight bridges; full, symmetrical tits on females and a moderate-but-not-excessive amount of musculature on males; shorter height for females and taller height for males.
https://www.nature.com/articles/srep39731
Everyone knows this. Why do some people deny it? Is denial some sort of coping mechanism?

"Beauty is in the eye of the beholder." Sure-- and almost all of us, as beholders, agree on what it is. Humans are animals. This isn't complicated.
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Why do you think it is that some people don't understand that attractiveness is not actually subjective?
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