Who is he trying to reach by using Jackie Robinson in ad, black people, baseball people or anyone who would listen to his drivel?

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https://www.si.com/mlb/2020/10/09/jackie-robinson-daughter-trump-ad-removal
Daughter of Jackie Robinson Calls for Removal of Father's Image From Trump Campaign Ad

Jackie Robinson's daughter, Sharon, wrote on Twitter Thursday that her family "strongly objects" to President Donald Trump's campaign using an image of her father in a recent advertisement.

The 90-second ad released this week shows pictures of Robinson, Dr. Martin Luther King Jr. and other monumental figures and moments in U. S. history to promote themes of American exceptionalism.

"The Trump campaign is in opposition to all that Jackie Robinson stood for and believed in," Sharon tweeted. "We're insulted and demand that his image be removed!"
Who is he trying to reach by using Jackie Robinson in ad, black people, baseball people or anyone who would listen to his drivel?
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