Why do guys like to be thought of as heartless?

He doesn't want his friends to think he is a warm sensitive person. they will make fun of him saying that he is whipped or a pussy. this is not good for him to do but he is probably self conscious.

Simple it prevents them from being hurt Phish, Farmhouse ". Each betrayal begins a trust. "

I personally don't. In fact, I'd HATE that. Some guys suffer under the delusion that it is more 'manly' to act as if you don't have feelings than it is to be yourself. I personally don't want to be a lemming (or robot, take your pick) that acts in a way that all others act and does something just because it's the popular thing to do. It's much better to be yourself, and it is also much easier. It only leads to emotional trauma to deny yourself.

It's called socialization. Men are taught at a very early age to be "tough", "big boys don't cry", "be strong". Men have not been given the appropriate space to show emotion (look at all those advertisements for children toys. ). And if they do they are regarded as being effeminate, girly, or worst gay. It is not surprising to find that men internalize all this "toughness" - breaking down is not ok (unless of course it is sports! ). Their role models are strong - army, wrestlers, football players. These their examples of man-hood. It is time that society woke up and realized that often these men become abusive, violent etc. Because they have absolutely no outlet to show those emotions that matter so.

These emotions are part of human nature. A man who is comfortable in his own skin. Won't care about society has to say about this. His confidence does not come from hiding his feelings, but realizing them and showing them. A mark of a maturity if you ask me. Makes me realize how important it is to raise our future generation of little boys. BTW excellent question.

Could be he thinks that only by being a "bad boy" is he going to get any girls. I've seen that before. It's really unfortunate when it happens, but I've definitely seen it. Could also be that he's afraid of getting hurt, maybe he's been burned before, so he tries not to get too close to people. By presenting himself as cold, he doesn't get too attached too quickly, so if someone betrays him, it doesn't hurt so much. I've seen that too.