It seems like women can freely impose standards on men. But men (especially average men) get bashed if they have physical attraction/standards towards women. If they say they want an average or slightly above average looking women, then they will be called shallow or jerks instantly. If women (unless they are that hideous or obese) can freely only date the tall, handsome very fit, or perhaps rich men. What's really going on here?
It's called a double standard. It's not logical or justifiable, but our world is just that messed up. There are double standards for both genders. For example, men are commended for having no lots of sex while women are shamed. It's just how things are, unfortunately.
It's completely acceptable for anyone to have their own set of standards... if you've noticed some girls call a guy shallow or a jerk then it's just their insecurities playing out, not the majority of girls.