I say men, because you see men date a much broader spectrum of women.
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Well we actually know the answer to this, its men who are less shallow. A survey done by okcupid showed that men when asked to rate women had a perfect bell curve, meaning that women where on average, average. However for the women they rated men so low that 80% of men where viewed as below average in looks. So, like I said we know the answer to who is more shallow and it looks like its women. blog.okcupid.com/.../
I think the issue is when people think shallow they think looks which is also not the case. If a woman wants a tall man, she is being shallow, if she wants a man who is well off, she is being shallow, if she wants a guy who is a doctor/lawyer/corporate bigwig she is being shallow.3
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