How can we know how to treat a woman right when women don't agree with how they want to be treated? Treating a woman right often gets viewed as the man being sexist, desperate, or deceitful in our society. Often when I try to do something nice for a woman it blows up in my face. I hold open a door and I am called sexist. I get a girl flowers just to show I care I get accused of cheating. I offer to do one a favor, and might get accused of thinking I should be entitled to something in return. Offer to buy a girl a drink, and a guy could be accused of trying to get her drunk.
What you consider being treated right, will not match up to what other women think is being treated right. If we do change our behavior to pleas one woman, the next woman might take issue with it and want us to be the way were were before. This has created massive confusion on how guys should treat women, and also making a lot of guys jaded when it comes to treating women a certain way.
Besides treating a woman right doesn't help a guy get or keep a girlfriend. That is why there are so many frustrated nice guys. If being treated right was what women really cared about, then they would stop dating and having sex with guys that didn't treat them right. With all the opportunities for treating a woman right to blow up in a guys face, and for it to have no real advantage for him, it is much easier to just be selfish and ignore her desires, by allowing himself to become jaded.
There is also a problem of a lot of "traditional" women that want guys to hold open doors and such, are often the same girls that don't know how to act like ladies at all. They see a man doing things for a woman as being subservient on his part, and show no appreciation at all. From her viewpoint it is the job of the man to kiss her ass the whole date, in order to treat her right.
After a while you end up with guys that have certain traits.
1. Guys that don't know how to treat you right, because they were taught to treat girls differently than you prefer.
2. Guys that would like to treat you the way you want to be treated, but have been burned by it so many times in the past they won't dare risk treating you that way anymore.
3. Guys that have just given up and no longer care about trying to treat women a certain way.
4. Guys that have become so bitter they actually treat women like crap.