Personality wise: Confidence, an actual sense of humor, and a chill attitude. Physically: Girls who aren't anorexic skinny or morbidly obese. I don't mind if they're a little chubby or thin or average. I prefer booty over boobies.
An uninteligent oaf wants the sex. An intelligent man wants, above all else, his intelligence to be matched. A sense of humour helps. If that leads to a friendship then it leads to bed. That is a subject not for here as this is a public answer. Hope that helps you.