Maybe to hide some features on his face? Like acne or something?
Most Helpful Girl
I hear all of this about wearing make up doesn't make up manly... why? It's something to improve your looks, that's it. Men in media are usually covered in make up but we don't bat an eye. Dunno if a chick denies a guy for wearing heavy make up while she does it seems rather hypocritical. That's just me. I don't wear heavy makeup nor do I like it. So I prefer a non-makeup or minimal makeup guy0