For me, looks are equally important as personality, I need both and I believe for a truly happy relationship, everyone needs both. For people that claim looks don't matter AT ALL to them I don't believe it. I hear what they're saying, personality is MORE important but looks are still there to some degree in all of us I think (some more than others yes). I'm not saying a woman has to be a model, as long as I'm attracted to them physically (and I've been attracted to all different types of women) as well as their personality. And their personality can also affect my attraction for them for sure.