Wonderful Halo commercials, why do they make the kids so creepy?

It's there a reason they make the kids seem evil and look like they are descendants of Damon's from the Omen lol? I mean, they are oranges, no kid should be that angry about an orange.

So, what's the point of making them look like this

Wonderful Halo commercials, why do they make the kids so creepy?
I certainly wouldn't want to give a child an orange that makes them demonic lol. It's just I don't get what the point of this advertsing pitch is. Any thoughts?


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