I am usually conscious of the fact they are trying to present their product in the best possible light and how they make a point to try and cast attractive, happy looking people to promote their product.
I kunda see advertisements mainly for their entertainment value and maybe to get me initially interested in a product, but most of the time I like to look for reviews before purchasing.
The one exception would be food commercials. With those my mind instantly jumps to "damn that looks good/I am so hungry right now"
*this heated hair brush will straighten your very corpse thin hair in 5 minutes. Leaving it healthy and shiny in the process*
*has some professional hairdresser help you*
Girl: *OMMMGGGG!! My hair looks fantastic!! WOOWWWW I can't believe I got that all done in 5 minutes! I use to straighten my hair with a flat iron and it did so much damage* Guy hair stylist: "GIRRLLLL!! I know what you meannn"
I don't Lilly... I'm a marketeer myself (though not actively doing it in my job today) so I know the tricks. Some marketing messages are true but don't believe them - there are often vital pieces of info that are not given. Moreover, many marketing messages are destined to increase brand awareness... but the fact a brand name is recognized does not say anything about the quality of the product :o
Sometimes I subconsciously think to myself (I suppose) "Oh, this makes sense..." But I always remind myself either they're exaggerating or it's totally false... Or you can get the same or a better deal elsewhere...