With CGI technology, studios can now cast dead actors into their films. This isn't something new as actors who have passed have been used by companies in product placement ads/commercials.
Audrey Hepburn was digital CGI to life so she could be used in a chocolate commercial even though she passed away more than 20 years ago.
[Audrey in life]
How do you feel about actors being used by Hollywood and directors well after they have died?
Most Helpful Girl
Omg! I didn't know about this commercial. It's good to see her, but it's kinda sad and creepy.0
Most Helpful Guy
you do have to consent to use the images of people. anyone who wants to use the image must get the ok from the executor of the person's estate (usually the family of the deceased).
i'm generally ok with it if i feel like there is decent artistic merit and it doesn't seem like simple exploitation of the person's image and fame. but there are times when you see it and know that it's just the family exploiting deceased family member's image for an easy cash grab0