I like darker reds, burgundy, berries and wine colors and medium/darker pinks the most.
Lighter, super bright pinks are hit or miss on my tan skin and not for everyday, I can't seem to get into the "nude lip" - its a bit much for me. I like some others too I'm sure, but the first group is my fav.
I like pink and a red shade when I do wear lipstick (lip gloss is usually my choice) but the pink compliment my fair complection. And the red pops and makes my skin look more porcelain. Wine colors are great for fall, and are sexy. I think everyone can find a shade that will fit them :)