I like Maybelline Full and Soft Mascara it's cheap, doesn't flake, and makes my lashes look really nice. The only eyeliner that's I've found that doesn't make me look like a raccoon is Mac's Fluidline Eye-Liner Gel. It's kind of expensive ($15), and it's a gel so you have to apply it with a brush, but it's definitely worth it because now I don't have to worry about my eyeliner smudging every five minutes :)
l'oreal superliner (liquid liner). actually I'm using a liquid liner from majolica majorca (a drugstore brand under shiseido, a japanese brand) which stays put forever and looks like it's pencil eyeliner! it's awesome stuff but I have no idea if you could get that in the US.