For most girls, it's the guy's personality they most look for. To me and for most girls I know height, skin colour and wealth don't matter. Although looks do play a part (and what every girl likes differs), its more the personality and how he acts towards them that counts.
To me its not so much about what they look like, but rather they way they act; how they make me feel, if we have things in common, how he treats other people, just his general 'aura' I guess. And I tend to find that if I do like WHO he is, there is something about his body and I kinda click it together with an association of him.