I believe it's great to cater to people of all body types. You'll always get people who say it "supports obesity", but the thing is, is that some people are just build big or have diseases that prevent them from losing weight. I think it would be amazing if there were more plus sized clothing options for men.
I think they are pointless. The movements try to make overweight people believe they are equally as attractive as people with more balanced or toned physiques when the reality is most people don't feel that way. The movement doesn't change the fact that most people don't want an overweight partner.
Balance is ideal, people with physiques that are balanced will appeal to the broadest demographic. The further you are at either extreme the less appeal you will have.
I'd feel the same way about the male body positivity movement if one actually existed.
It doesn't matter what people think about it. What matters is finding market share so you can sell your clothes. Since the male and female plus size fashion communities are underserved its just good business sense to provide that service.
I think the best would be to have models of normal weight, but manufacture clothes for all shapes and sizes. A model is someone you look up to, so it would make sense to use women and men of healthy weight.
Then, it would be best to have sizes and cuts for all sizes and shapes. I mean, not only for skinny and fat people, but also for tall and short, or even different body shapes, so that everyone will be able to find clothes in your shop.
I'm skinny and short and can rarely find anything. Please I'm begging you make small clothing for girls!! The only places that fit without being big at all is Pacsun and Brandy Melville. Please be an angel and make some clothes that fit me but are cheap and stylish? I really want a plaid shirt but they're all insanely big.
Honestly I think is ridiculous, "plus size" was coined to market fat, that's all it really is. I guess you're better off taking advantage of it as a business owner, but in reality I don't see anything positive in try to sell the idea that being a fat person an easily be put next aside people with average/fit body types. Obesity is a condition, not a body type, and most people don't want to be with an obese person or be obese themselves. It's delusional but hey, as long as it sells right?